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  Email marketing has be around as long as the Web. Today spam and junk mail filters keep most unwanted emails out of an email inbox, but when email marketing is done well, both the recipient and sender benefit. Check out this article and see how you can solve people's problems while simultaneously profiting yourself. Be sure of all the colors you use in your email are neutral. If colors are too bland, the customer may not want to read the article. On the other hand, if the colors are too bright, it could frustrate the reader. Try to stick with neutral colors, like black, gray, and white. Offer a coupon to customers who sign up for your marketing email list. Put a form on your website where customers can sign up and set the form to email automatically new customers a coupon when they submit the form. This encourages customers to agree to allow you to send them marketing materials so that you won't be accused of sending out spam. Ask your customers for feedback on your emails. S